Pricing Strategies Class

Overview

In our Pricing Strategies class, you will cultivate the mindset to stand in your value and develop pricing strategies that align with your business’ vision for positive social impact. The class is 6-weeks long and is suited for small business owners and startup founders who are looking to establish pricing or update their pricing for their products and services.

What You Will Learn

Unit	Topics Covered
Value Your Work	Discuss how your mindset as a business owner influences pricing for your products or services Discuss how to incorporate the value of your business’ positive social impact in pricing decisions Learn about the factors that need to be considered when valuing and setting a price for your products or services
Understand Customer Behavior	Gain an understanding of the economic and psychological factors that influence customer behavior and purchasing decisions Learn how to use a customer journey map to visualize your customers’ experiences with your business, and identify influences on their purchasing behavior Create customer journey maps for your target customers
Assess Your Market	Learn how to conduct market research to identify other options available to your customers and their pricing, positioning, strengths, and weaknesses Gain an understanding of what differentiates your business versus other options available to your customers Identify your market landscape and assess your positioning within the market
Align Pricing with Values	Learn how to set pricing objectives that align with the values of your social enterprise Gain an understanding of different pricing models that meet the objectives of social enterprises Define your pricing objectives and identify a pricing strategy based on those objectives
Calculate Your Costs	Gain an understanding of the costs needed to run your business Learn how to calculate a breakeven analysis to evaluate whether your pricing covers your costs Calculate a breakeven analysis on your proposed pricing structure and use the analysis to make any adjustments to pricing
Communicate Your Prices	Learn how to best communicate your prices to customers Gain an understanding of how to respond to customer feedback on your prices Develop a communications plan for rolling out any new pricing structures to your customers

Prerequisites

Must have a minimum viable product/service or a product/service being sold in the market.

Commit to Building Your Business

Average time commitment for our Pricing Strategies class is 8-10 hours / week dedicated to developing pricing that works for your business and includes the following weekly activities:

Title	Weekly  Activity	Weekly Commitment
Background Materials	Series of required background readings and videos on each unit to be completed online prior to the weekly in-person workshop Describes concepts and their applications in developing a pricing strategy	1-2 hours / week
Workshops	Weekly online workshops led by an expert instructor Lecture and discussion on background materials, group activities, and reflection	2 hours / week
Business Development Activities	Weekly activities focused on business development Apply concepts learned in background materials and workshops	4-5 hours / week
Peer Mentoring	Weekly phone meetings with small peer group of other business owners in your class Present weekly business development activities and receive constructive feedback from peers	1 hour / week

Meet Your Mentors

Rani Langer-Croager

Co-Founder, CEO & Lead Instructor, Mentor

Online

Join an Upcoming Class

Our Pricing Strategies class is offered at the following locations.

How Much It Costs

The cost of our Pricing Strategies Class consists of a course fee of $600.
We charge a $25 deposit to reserve your space in the class. This deposit is credited against the payment of your course fee, where applicable.

Financial Assistance

Because we believe in entrepreneurship as a means to close the racial wealth gap, we offer financial assistance programs for entrepreneurs of color.

For entrepreneurs of color, we offer financial assistance covering up to 100% of your course fee and payment plans, based on your household income and the number of people in your household.